With the expansion of plastic raw material industries, from the 1980s to date, China's plastics machinery enterprises have mushroomed as the establishment, development, it blossom everywhere. After 20 years of development, China's plastics machinery in the machinery industry has become one of the 10 industries for the rapid development of China's packaging industry has provided effective protection. At the same time, the development of modern science and technology to put a higher machinery manufacturing, update the requirements of the more high-tech machinery manufacturing industry as a whole in promoting the industrialization of society as a whole technological progress and industrial upgrading in the irreplaceable role of the foundation. As national economic growth and the driving force for technological upgrading, industrial machinery will be accompanied by high-tech and new industries and the development of common progress.

First, the domestic status quo and development equipment Subian

2003 Subian machinery can be regarded as the history of the development of the most prosperous year. According to incomplete statistics, in 2003 the output value of China's machinery Subian about 21 billion yuan, up 2002 growth of 20 percent or more. 2003 China's exports of machinery Subian, variety, the output value of significant growth, mainly exports to the former Soviet Union and some countries, such as India and Southeast Asia, Africa, the Middle East and other developing countries. Since China's production of Subian increase in the number of equipment and to improve the quality and technological progress, foreign Zhongdi Dang Subian machinery has been basically out of our market, and our Subian machinery has already begun the international market. Information is reported that China's machinery exports account for the world Subian Subian machinery export volume of 38%. 2004 China is expected to Subian machinery exports will continue to maintain growth momentum. Some experts forecast that by 2008 China's export of machinery Subian may Subian of the world's exports of machinery more than 50 percent. For normal domestic plastics machinery industry, sustainable development, the international community has a competitive edge, you need to stay calm in identifying gaps, and continually enhance high-tech content, so that Subian machinery into more electronic technology, computer technology, network Technology, and automatic control, automatic diagnosis, automatic adjustment, so that China's machinery industry Subian smooth development. Subian machinery for development, we can learn from Germany's experience, we must first understand the needs of customers:

1, high productivity, delivery time to meet the requirements of circulation and reduce costs;

2, we must adapt to the needs of product updates, packaging machinery to be highly flexible and flexibility;

3, less equipment failure, a failure to carry out remote diagnostic services;

4, little environmental pollution, including noise, dust and waste pollution are less;

5, the purchase of equipment investment as little as possible, some prices to as low as possible.

To meet the needs of users, Subian machinery enterprises should strive to:

1, the process of automation;

2, the mechanical design automation;

3, with the thickness of material and high-resolution capabilities;

4, increasing productivity, reducing process costs, maximize production to meet demand.

Industry experts predict that:

1 According to statistics from 2001-2010, China's Subian demand for machinery products in the market, the average growth of about 6 percent, will attract more enterprises to join this industry in the past, this is the domestic market competition become more intense.

2, some foreign concentrated in high-grade technical precision machinery Subian its absolute leader in technical influx of the domestic market.

3, specializing in domestic machinery Subian too little research institutions, the overall development capability is not strong, domestic Subian machinery enterprises following a introduction to imitate and create the road, causing整机similar performance. Enhance technological development capability and equipment level, providing personalized services, is a professional machinery manufacturers need to address the problem.

4, China Subian industry production, it is bound to hinder sales of equipment, especially the immediate interests only, no long-term goal, regardless of quality of equipment of the so-called Subian equipment manufacturers to supply the equipment, ugly, some manufacturers sell more than 10,000 yuan A circular looms, but now steel to 7.30, 8,000 yuan a ton, this is the case of all domestic manufacturers of the plastics machinery of how to deal with.

So we are not only the difficulties encountered to product innovation, management innovation is more important to the environment, a body capable of a good market environment.

From the first half of 2004, the entire country at present the potential crisis is obvious, as the state's cement, iron and steel, electrolytic aluminum sectors, such as macroeconomic regulation and control of domestic economic growth and control, we have clearly felt the pressure of domestic sales. Subian equipment manufacturing enterprises has come to re-shuffling of times. Powerful and far-sighted enterprises will ride out the storm, and some did not have the strength, only the immediate interests of the enterprises will be eliminated. The next two years time will be a test period, then a business how to produce and sustainable development in how it Chuang Guozheyiguan.

Second, Subian equipment and technology to improve product quality to Subian

Without a good Subian no equipment on the production of high-quality products Subian, Subian equipment and technology to improve product Subian greatly improve the quality of the relationship. Today's plastic products for the rapid development of plastic machinery products for the development of strong support, while the industry's competitiveness will become more intense. Packaging Machinery Industry will next meet industrial automation trend to develop in the direction of the following four:

1, the mechanical function of diversification. Industrial and commercial products tend to have diversified and refine the great changes in the environment, diversity, flexible and have many functions to switch the packaging machine to adapt to market demand.

2, structural design of standardized, modular. Make full use of modular design of the original models, in a short period of time to change to a new model.

3, intelligent control. Subian processing device to a large extent depend on the level of monitoring and control of the level of foreign advanced plastics machinery control systems commonly used by the PC, PLC, PCC at the core of programmable systems and production in a number of high-precision equipment used A fuzzy control, statistical process control (SPC) and Web-based remote monitoring, fault diagnosis and control systems. Although China Subian and machinery manufacturers have also used the PLC programmable logic controller, but the overall measurement system is also largely depend on imports.

4, the structure of high precision. Structural design and structure of motion control is related to the merits of packaging machinery, only optimize the design of the structure and the integration of sophisticated control equipment to make packaging machinery to the high-tech direction.

On the current domestic situation, China's large number of high technical content in the packaging of complete sets of equipment still rely on imports. China's packaging machinery of foreign over-reliance on high-end technology, has seriously constrained China's packaging industry's sustained and stable development. On the whole China's technological level than the advanced countries lag behind the technological level of 20, in product development, performance, quality, reliability, service and other aspects of competition at a disadvantage. Therefore, I think:

1, the product structure, should be guided by the market, to change the current low technology content-based, low-level competition in the state, eliminated a number of high-energy inefficient, low-level value-added, labor-intensive products, and strive to develop and produce high efficiency Low consumption, production and marketing LO large complete sets of equipment and high-tech products.

2, in technical performance, to other areas of advanced technology applications in Subian machinery, such as mechanical and electrical integration, long-distance remote control technology, automatic flexible compensation technology, so that substantially improve product performance.

In the 21st century, to adapt to global competition, particularly in the Asian region Subian mechanical competition, domestic enterprises should Subian machinery production-oriented market analysis, the use of technology, and in accordance with domestic plastics processing enterprises of the actual demand, the use of existing technologies and Equipment, a reasonable match form new models to meet the evolving needs of users. However, China's machinery products Subian has the advantage of practical, low-cost, for domestic enterprises should increase capacity by improving marketing channels to the international market demand for new product development objectives, increasing international influence, improve customer service levels, such as Effective way, Subian machinery in the international market for a place.

Third, the quality and adhere to the principles of both the environment

In recent years, the national technical supervision departments of China-related products random checks show that China's industrial products in general pass rate of 60% to 80%, and even individual regional security incidents occur frequently. Against a small number of enterprises in order to overlook the quality of the immediate interests, environmental neglect, or even ignored in order to reduce costs and staff health and safety and security of the status quo, the state should step up legislative work and punishment should be imposed. At the same time we also believe that high-quality, low-cost, to protect the environment and cherish their health is a qualified enterprises should be pursuing.

If ISO9001 is the international market of Qiao Menzhuan, then the ISO14001 international market is the green passes. Because of the rapid industrial development, environmental degradation, so that "sustainable development", "Environmental Protection" have referred to a considerable height. The whole world is aware that only the protection of the environment, reduce environmental pollution and destruction, only more conducive to economic development. Enterprise adoption of ISO14001 certification, that enterprises are willing to comply with environmental standards, reduce the impact of environmental factors and, through continuous improvement in all aspects of production to meet the needs of environmental protection. Quality and environmental certification through the enterprise has the following important:

1, enhance their credibility;

2, encourage enterprises to improve the quality and environmental management;

3, enhance its international competitiveness;

4, saving a lot of social costs of testing.

4, enterprise management of the Road

In the 21st century, corporate marketing should be the core of integrity. People ask to brand building, which is correct, but the method used to create a brand? » Is honesty and credibility. A brand products must be distributed, if once a brand of goods to the Pi leakage, the brand will soon lose their market. So is the brand credibility and honesty to rely on the support.

Adhere to the "integrity" is all customer-centric, on the services provided to customers and meticulous, comprehensive, all-round, regardless of pre-sales, or sales in the aftermarket, to customer satisfaction.
Honesty and trustworthiness is a business of life, no credibility, it is not the customer, not the client, what about the development of enterprises.

Now the times have no profits, enterprises should develop long-term, only to emancipate the mind, the concept of innovation, with enterprises as the carrier and technological innovation, quality management and publicity, with the focus on vigorous implementation of brand strategy, foreign brands from the "world's processing center" to China brands the "world's manufacturing center" transition.